SEO Content Writing Service

Don’t you want lots of people to visit your website on the internet?  Sure, you do.  This is important if your website’s purpose is to sell or get leads to sell.  So how can you accomplish this?  By writing with SEO, known as Search Engine Optimization content, is the way to go.  If the content of your website is optimized properly, your website will rank high on search engines such as Google and, as a result, attract lots of search engine traffic.

Approaches to Apply SEO Content to Your Website

• Keywords: If you’re marketing items, you certainly want one of the search engines such as Google to lead prospective customers to your website.  Therefore, it’s a good idea for you to use a keyword in your writing.  However, you should research possible keywords before you write.

You may want to find additional keywords.  One reason to find additional keywords is it may help you to rank better in search engines.  First, through research, you may find a niche keyword.  After finding a niche keyword, you may be able to find similar keywords to your niche keyword.  You should use keyword suggestion tools such as Google Ads Keyword Planner to find keyword suggestions of words that are similar.  Another approach you can try is to use Google Autocomplete.  The Google Autocomplete website uses an algorithm to predict search queries related to your keyword.  The site offers words and phrases related to your keyword in a drop-down list.

• Optimize Keywords for SEO: Many people still believe their keyword should be placed in certain locations on their marketing website.  They’re not aware of it, but they’re behind the times.  They think that every blog or article they write should have their keyword in the title or the first subhead.  However, where they put their keywords is still important to their page’s SEO.  When writing your website’s content, you should consider following these guidelines:
  • Your Title Tag: Your title tag should include a keyword because search engines use the title tags to evaluate your website.  If your title tag is both captivating and effective, it will send traffic to your website.  Your title tag also acts as a link to your website.
  • Subheads Create SEO Value: Readers of your website are scanners for the most part.  Your website’s title will get your traffic, but how long will they stay?  According to the Nielson Norman Group, they will only stay for about 10 to 20 seconds.  That’s not very long.  Include a keyword that fits and you may get them to stay longer.
  • Your Opening Paragraph: Your primary keyword should be included early.  It doesn’t have to be in the opening paragraph, but you can put it there if you wish.

• Organize Your Content: 

When visitors arrive at your website, they expect to quickly find what they’re looking for by reading your site.  Your navigation being clear will certainly make it easy for them to do this.   Besides that, they will be thrilled if your theme matches up with their search phrase.  Visitors will spend lots of time on your website if you logically group your information.  

Another way to organize your content to rank high on search engines such as Google is to use the silo method.  The silo method is a method that you use to group related content according to the keyword-based topics or your website’s themes.  

• Your URL: Your address on the internet is the URL of your website.   To get started, you must write your URL.  The standard structure of a URL for your website is as follows: https://www.yourwebsitename.com.
  • If your website is made up of several pages, each page must have its individual URL.  However, each page’s URL should indicate what’s the topic of that page.  For instance, the URL for an individual page should indicate what the website's page is about.  
• Images Can Boost Your SEO:  Besides adding to the overall experience of users, you can boost your SEO with images by including keywords in the image file name.  Also, the alternate text of the image should also include keywords.